Due to the Current COVID-19 situation in the UK we have taken the decision to close our retail store. The website remains open for worldwide delivery. For our UK customers we are offering Free Delivery! Order before 3pm for Next Working Day UK Delivery on anything.
Premier was founded in 1922. Over the years there have been some amazing sets such as the 303, Soundwave, Royale, Black Shadow, Projector and Resonator. By the 1990's Premier served up the Genista and Signia kits recognised as some of their finest and by the early noughties we had the revolutionary Gen-X hybrid Birch / Maple shell kit. In 2003 Premier controversially discontinued Genista, Signia and Gen-X all of which sported unique range styling and 6mm undersized shells and launched the Elite Series. The Elite series (re-using the name from the original 1970's series) all featured the same lug, badge and finish options, with 5 shell types all of which now had 3mm undersized shells. In the beginning the Elites were made in the UK but later were moved to China. The last kits produced in the UK were the Modern Classic and One Series kits which are now in high demand alongside previous generations of the UK made drums.
Premier were very proud of their Diamond Chrome plating which was the envy of many competitor brands, and as the years have passed we see many older kits still coming through with immaculate chrome, true testament to their quality. Premier were also the inventor of the high tension lug and flush based stand design. Over the years Premier have been famously played by drummers such as Keith Moon, Nicko McBrain, Clem Burke, Steve White and Phil Selway.
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